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Pioneering franchise Skylanders Spyro’s Adventure has become the video game industry’s “monster hit” after perching atop the international sales charts between January and April 30, as confirmed by The NPD Group, GfK, Charttrack and Activision internal estimates.
Skylanders Spyro’s Adventure, which was developed by Toys For Bob, an Activision studio, and launched to great acclaim and record-setting sales in October 2011, hits the spot after increasing the sales of toys based on the video game´s characters and accessories in the first quarter of 2012.
The children’s video game combines unique and collectible “toys and brains” with an epic digital fantasy world, creating an unprecedented medium for cross-platform, communal play. Physical toys spring to virtual life by placing them on them the Portal of Power peripheral included with every starter pack.
Talking about the game’s overwhelming success, CEO of Activision Publishing Eric Hirshberg, said: “This achievement is incredibly gratifying, and quite an honour for everyone at Activision and our team at Toys for Bob.
“It was a simple idea really -bridging the gap between real and virtual play- but one that required tremendous creativity to execute and communicate to our audience. It spawned a new category and a new platform for play in an overwhelmingly challenging marketplace. We couldn’t be happier that there is an ever-growing universe of Portal Masters out there.”
The Skylanders franchise has soared to mobile and the web, and Activision is already working on the console sequel, Skylanders Giants, which is swiftly becoming one of this fall’s most hotly anticipated titles.
Giants, which will be launched this October, will introduce more than 20 new figures and a raft of technological and game play innovations that create even more opportunities for collaborative and competitive play.
For more information visit www.skylanders.com.
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